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Welcome to The Idea with Nick Moore

 

Apr 10, 2018

Why don't digital and advertising agencies sell their products like other businesses?  Is selling beneath them?  Or are they so close to their clients that they just don't need to bother.

Nick is joined by leaders from client-side and agency-side to explore how ideas are sold and bought.  

And as project-based...


Nov 7, 2017

In this episode, Nick explores one of the industry's hot topics - lack of diversity - in the company of Chase's Chief Brand Officer, Susan Canavari, Benita Conde of Create Radical Love, and a host of agency Creatives.  We look at how the issue manifests itself, why it happens, and we ask what can be done.  It's a deep...


Oct 17, 2017

Award Shows are in the news.  Publicis Groupe is boycotting Cannes 2018 and WPP is considering its participation.  So we go back to basics and ask where did award shows come from and do they really add value?  Or are they just self-indulgent?  Contributions come from Mat Zucker of Prophet and Brandon Hampton of Moxie,...


Sep 27, 2017

Everybody agrees that a great brief is a great idea, but it seems that few people are happy with the briefs they are writing, receiving or approving.  This episode explores the current state of briefing and asks if there is a better way to capitalize on today's climate.  Nick is joined by LinkedIn star Tom Goodwin,...


Sep 8, 2017

In this episode, Nick explores the role of the Creative Director in the company of Nancy Vonk, one of the Creative Directors who gave us Dove's Campaign for Real Beauty, Steve Mykolyn, former CCO of Taxi, Patrick Collister, ECD of The Zoo at Google EMEA, Steve Harrison, founder of HTW, Bob Lukasik, ECD at IBM IX, and...